EXSS 4325 Entrepreneurship in Fitness, Wellness & Sport

This course examines the role of the entrepreneur and the decision making process associated with a start-up enterprise relating to the fitness, wellness and sport industries. Students will develop a business plan for a sport, fitness, recreation or wellness related organization that will include an emphasis on marketing, financing options, and sources of funding.. Students will understand the entrepreneurial process and the skill sets required of entrepreneurs




Exercise Science