COMM 4330 Special Topics in Public Relations

This course focuses on contemporary issues in PR. Today’s PR professionals have to be prepared to respond to various levels of crisis. Students will evaluate crisis situations, learn to create strategic communication plans and manage the media, while maintaining the organization’s reputation. Possible topics include: strategic social media management, digital competencies, graphic design, crisis communications, digital customer service, reputation management, etc. Prerequisites: COMM 2330- (or concurrent enrollment) and COMM 2370.