COMM 4330 Special Topics in Public Relation

This course will focus on contemporary issues in PR. Today’s PR professionals have entered an era where preparedness to respond rapidly to various levels of crisis is essential. Building a positive reputation through the strategic management of communications with both internal and external audiences during good times is necessary for withstanding negative press. Students will evaluate crisis situations, learn to create strategic crisis communication plans and manage the media, while maintaining the organization’s reputation. Prerequisites: COMM 2330 Copy Editing (credit or concurrent enrollment) & COMM 2370 Into to Public Relations.