Office of the Registrar

Marketing B.B.A. Minor

Degree Requirements

Required Courses:

6 hours upper level at UMHB

BMKT 3322Consumer Behavior

3
BMKT 3331Marketing Research

3
BMKT 4341Marketing Strategy

3

Please select one of the following courses:

BMKT 3312Advertising and Promotion

3
BMKT 3353Selling and Sales Management

3
BMKT 4340International Marketing

3
BMKT 4360Marketing through Social Media

3
BMKT 4370Mission Based Marketing

3
BMKT 4380New Product Marketing

3